CBI will be holding its 3rd Summit on Managed Care Marketing Strategies. “Marketing and Business Strategies to Promote the Value of Your Product for Improved Market Access,” June 23 – 24, 2010, in Philadelphia, PA. Here is some information from the CBI website:
“A managed markets marketing plan and channel strategy is critical to launch success. Channel strategies can drive company and product differentiation, selection and penetration with key target accounts. In light of recent changes in the managed markets environment including Healthcare Reform, and the rise of consumer-driven healthcare, it has become crucial that pharmaceutical and biotech companies understand which payers are most valuable to them and allocate their resources appropriately. The changing environment also demands a different economic approach to the Pharma-MCO model, which is trending towards long-term relationships which begin earlier and incorporate outcome data. This conference provides marketers with the knowledge that they need in order to make better resource allocation decisions for their marketing and contracting resources, and to hear how their future business relationships with Payers will be affected by regulations, cost-cutting initiatives, and demands from Payers.
During this conference, learn about:
* Health care reform policy and market access outlook
* Interesting Commercial Models and strategies that support them
* Developing a managed care marketing strategy with new tools
* Co-pay assistance programs to increase market access
* Innovative Pricing and Reimbursement models
* Contracting strategies for managed markets
For more information and to register, please visit the CBI website.
