CBI will be holding their 4th Summit on Managed Care Marketing Strategies on June 22 – 23, 2011 in Philadelphia, PA. This year’s theme will be “Demonstrate the Clinical and Economic Value of Your Product for Improved Market Access.”
Here is some information from their website:
“A managed markets marketing plan and channel strategy is critical to launch success. Channel strategies can drive company and product differentiation, selection and penetration with key target accounts. In light of recent changes in the managed markets environment including Healthcare Reform, and the rise of consumer-driven healthcare, it has become crucial that pharmaceutical and biotech companies understand which payers are most valuable to them and allocate their resources appropriately.
The changing environment also demands a different economic approach to the Pharma-MCO model, which is trending towards long-term relationships which begin earlier and incorporate outcome data. This conference provides marketers with the knowledge that they need in order to make better resource allocation decisions for their marketing and contracting resources, and to hear how their future business relationships with Payers will be affected by regulations, cost-cutting initiatives and demands from Payers.”
For more information please visit their website.
