Medical Marketing and Media published an article on April 2, 2010 reporting on the FDA’s recent updates on direct-to-consumer (DTC) advertising.
The FDA offered four criteria for determining whether a major statement meets that standard:
1. Information is presented in language that is readily understandable by consumers;
2. Audio information is understandable in terms of the volume, articulation and pacing used;
3. Textual information is placed appropriately and is presented against a contrasting background for sufficient duration and in a size and font style that can be read easily; and
4. There are no distractions—such as statements, text, images or sounds—that detract from the communication of the major statement.
To read the entire article, please visit the MM+M website.
